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According to recent reports, Nykaa, the Omnichannel lifestyle retailer is preparing for its initial public offering (IPO) as it has converted itself into a public limited company.
Nykaa, founded in 2012, has recently renamed itself to FSN e-commerce Ventures Limited from FSN e-commerce Ventures Private Limited. The shareholders of Nykaa passed a resolution to this effect on July 16. This step by Nykaa keeps it on the path to an IPO, and the retailer is expected to file its draft red herring prospectus (DRHP) very soon.
Nykaa now joins the list of other companies which are now planning to go public, including Paytm, PolicyBazaar, MobiKwik, and CarTrade. According to latest industry reports, Nykaa is looking to raise about $700 million at a valuation of $4.5 billion in its IPO. With Nykaa’s news the Indian startup ecosystem is breathing a new whiff of growth, with IPOs ruling the aisle like never before.
While we wait for Nykaa’s official debut, the next big IPO from this ecosystem to watch out for will be Paytm, which has lined up Rs 16,600 crore and indications are that it is likely to hit the market in October this year.
IPOs also signals the movement of the Indian economy away from the foreign investments and drives the point home to Atmanirbhaar Bharat.
Among potential opportunities, experts believe that COVID-19 crisis has given great impetus to convergence, collaboration and co-creation. “We should acknowledge our strengths and should focus on partnering by utilizing others’ business acumen. If there is an opportunity in terms of resources and space, then retailers must coordinate and collaborate. I for one would not mind collaborating with new categories like medicine, beauty, wellness or even salons, which will enhance services at my stores. It is the time to accelerate collaboration over competition,” says Lalit Agarwal, CMD, V-Mart Retail.
For a fashion brand or retailer to bounce back after the lockdown is lifted, they will have to be attentive about the shifts in market sentiments to identify possible opportunities and attune themselves accordingly. Failure to adopt to market changes may have devastating effects. A good example is Clarks – the British heritage footwear retailer. Failure to adapt has left Clarks in a weak position to withstand the COVID-19 crisis and it has recently announced that it is cutting almost 1,000 head office roles.
“Technology will play an important role given the limited human interaction due to social distancing, at least initially post-lockdown, if not permanently. We need to start leveraging elements of technology such as artificial intelligence (AI) and virtual reality (VR), be it in online shopping or shopping bulk products. Consumers will be interested in figuring out how products look on them virtually. Other factors such as ‘Buy Online, Pick-Up at Store’ or getting products delivered at home should also be taken into consideration to enable smooth sales,” she said.
The 2-day price reveal period attracted over 40 lakh visitors who wishlisted items prior to the event. More than 3 lakh customers availed early access, while the VIP slots known as Gold Slots, also witnessed over 3 lakh shoppers, placing orders for over 14 lakh items in total, before the start of the sale. Another major highlight was the ‘Shout & Earn’ that has been hugely popular and tried by 15 lakh people so far.
For the uninitiated, industrial hemp can be put to many different uses, which includes producing paper, biodegradable plastic, health food, fuel, and textile. Hemp happens to be an all-rounder plant which not only has significance in the world of medicine, but also the world of fashion.5ArtureAnother homegrown brand that has made its mark in the sustainable fashion sphere is Arture, Chennai based a lifestyle accessories brand. A PETA certified vegan brand, it offers a wide collection of wallets, handbags, laptop sleeves and travel accessories for both men and women. What sets the brand apart is the fact that all products are made from a fabric made from 100% natural cork imported from the Mediterranean. Cork harvesting, as we all know, comes from the bark of cork oak, which are harvested without any harm inflicted on the trees.
“We want to strengthen our online channel which has already been strong and look at revamping our product categories basis the ‘new normal’. Eventually, with time, we will reopen our retail store (at DLF Promenade, New Delhi), introduce new collections and look at the ‘new normal’ of running a store post-lockdown,” said Gudwani.
In London too, the lockdown has just been eased and sales have exploded. In the luxury space, some brands have been enjoying exceptional sales while some are still struggling for consumer attention. “So, for London particularly, I believe we might take some time for things to pick up as relaxations have been just announced,” Mihim added.
After ‘Make in India’, the PM’s recent announcement – ‘Vocal for Local’ is another big initiative to support national brands. This is an emotional statement that will arouse a new wave of nationalism amongst all. With this, we anticipate an inclination towards the Indian brands along with a positive revival of consumer sentiments. However, the global brands will continue to be on the buyer’s list.
Although digital retail had an edge over traditional retail formats with features, it still had numerous shortcomings — consumers still had to browse through endless inventory options through a plethora of websites before they can actually make a purchase. What Stitch Fix initially focused on was easing the discovery process leveraging on data and algorithms. The company hired a pool of 100 data scientists and focused all its efforts on harboring as much data as possible. The data collected helped Stitch Fix to not only send personalized offerings to its consumers at a regular interval but also helped it provide feedback to its partner brands on improving their products. Consumers loved the convenience and its partner brands were overwhelmed with the feedback that came from Stitch Fix’s data driven approach, which enabled them to ameliorate their overall offerings.
The brand’s custodians are looking at including smooth navigation from webstore to in-store; common inventory view across stores so that if a style is not available in stock, it can easily be procured from another store for the consumers directly; seamless availability and management of customer data across locations as well as online-offline to be able to style them in-store basis their purchase and sizing history in the online format and likewise, the customer should get similar online recommendations basis their shopping behaviour offline. This would also help them manage alterations, returns and exchanges for in-store purchases online.
We have been providing innovative products to the discerning Indian men right from our inception in 1991. All our collections and launches including wrinkle free khakis in 1996, Dress Line Trouser in the year 2000, global fabrics in Impeccable fitting in 2006, the whitest white shirt in the country in the year 2014 to 100 percent knitted khakis or India’s Slim Fit are steps in the same direction, which our founders took when they started back in 1991.
Interestingly, loungewear has witnessed upsurge in sales across the global markets post the pandemic. “My analysis is that while we have sleepwear, casual wear, formal wear, swimwear, etc., there wasn’t a category that was designed keeping in mind the present scenario – where people spend days on end in homes. I think that’s what a lot of people discovered that there has been a shortfall in their wardrobe to suit their new routine,” said Kurien.
One such brand is FableStreet. Like all non-essential businesses, FableStreet also witnessed a hit in sales when it was forcibly shuttered in the first stage of the lockdown. So, when the government allowed retailers to reopen stores and e-commerce businesses to resume operation including delivery of non-essential items, FableStreet instantly got in to action. “Our immediate strategy was to get our deliveries back on track and ship orders with immediate effect, which we have started doing,” said Ayushi Gudwani, Founder and CEO, FableStreet.
At present, reading the market situation correctly, the brand wants to strengthen its omnichannel properties. Integrating seamless online-offline experience to ensure a high-quality shopping experience for the consumers. The online-offline experience should be complementary of each other and consumers should be able to enjoy these at the same level.
The COVID-19 pandemic and the subsequent lockdown have increased online shopping usage globally. Even in India, a huge surge in the number of first-time e-commerce users were registered. Talking about the response that TataCLiQ Luxury witnessed, Gitanjali Saxena said, “I wouldn’t say that we saw a surge as such, but the revival of businesses through the online medium has been definitely faster. Today we are almost close to pre-lockdown level of sales. But overall, there has been a shift in consumer preference of categories. Interestingly, we saw a renewed demand in the gifting category. People were sending luxury watches, fragrances to their parents, friends and loved ones. We also have seen good demand for categories that we use at home like gourmet food, high end cookware, cooking essentials, chocolates, etc.,” she said.