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Goa BJP chief hints at another heavyweight Cong leader joining ruling party
On the eve of Congress General Secretary Priyanka Gandhi Vadra's visit to Goa on Friday, state BJP president Sadanand Shet Tanavade hinted that a senior Goa Congress leader could be switching over to the ruling party. To a question from a mediaperson about the likelihood of a Congress heavyweight joining the BJP on Friday, Tanavade late on Thursday said: "I am not denying, but someone could be joining".
In all, 14 Congress MLAs have joined the BJP since 2017, leaving the Congress party with just three MLAs in the 40-member state legislative Assembly. Tanavade's comment comes not only days after former Chief Minister and Congress MLA Ravi Naik quit his legislatorship and joined the BJP on December 7, but ahead of Priyanka's day-long visit to the coastal state on Friday.
Priyanka is scheduled to visit a tribal village, Morpirla in South Goa where she will interact with local residents, state Congress president Girish Chodankar said. Priyanka will also interact with students, who were at the forefront of a campaign to protest deforestation at the Mollem wildlife sanctuary to make way for road, rail expansion and a power project. "She will also be addressing a women's convention and preside over a function, where a large number of activists are joining the Congress party," Chodankar said.
Also Read I Goa elections 2022: Priyanka Gandhi set to launch poll campaign on Dec 10
I believe the major difference today’s consumers and those of the past is awareness. The consumer now is more conscious and aware of what they are buying and have access to a huge chunk of the global market. They want to spend money on things that holds value, is sustainable, would last for a longer time, is not harming the environment in any form and of course, worth every penny they spend. Brands today need to sell ideas and ideologies rather than selling a one-off product.
While India scores very high on traditional art and weaves which also become inspiration for large fashion houses globally, we are still not the leaders in driving the fashion industry. We need to promote and build platforms of international standards to enable fashion to get highlighted and not just traditional Indian wedding wear.
And companies that have recognised the same are to gain the attention of the larger section of their targeted audience. They are to gain a recall value and in turn repeat sales as well. A company with a sustainable product and a sustainable working model has a higher probability to sustain itself altogether.7. NATHASHA AK KUMAR, FOUNDER & CEO, VAJOR
There is simply no data showing that consumers put their money where their mouth is. For instance, data shows that millennials (widely acknowledged to be born between 1980 and 2000) rank everything else over sustainability such as ease of purchase, price, uniqueness and the brand name. While 60 percent of millennials are interested in sustainable clothing, only 30 percent say they have actually purchased it – and how many actually really did so is dubious. A disconnect exists between what clothing consumers want and what clothing they actually buy.
Garg adds that with the new framework of policies in place, the government, market places and brands will have to walk together not only to understand the implications but also to provide seamless experience to customers though from the business side, he adds, “Few areas where Government has announced regulations and will affect the ecosystem are bulk purchases from a single entity, providing direct discounts on products, product exclusivity on platforms etc.”
Being an idea-driven firm with customer centricity at the core of our operations, the use of POS driven database systems and intelligently placed CRM has made it possible for the company to maintain low inventory levels across different categories. It has also enabled us to be the market pioneers in the introduction of innovative fresh fashion and general merchandise at the most affordable prices.
Fashion plays into our neurological pathways by giving us not only the pleasure from the act of looking for clothes but also the pleasure of getting a good bargain. A study showed that the price of an item or how much a person liked it didn’t alone explain the amount of pleasure experienced during shopping. It was how much the person liked it and what she paid for it. If this item is from a questionably responsible company she faces the decision: do I buy this item, or do I keep looking for an option that matches my values? Most people get lost at this point, even if they claim to be sustainability conscious, because it takes too much effort to change how to shop and to find another option that matches the budget and/or style. Furthermore, we are exposed to peer-to-peer pressure. If our peers are not paying for ethically sourced clothes, we are likely to do the same and we won’t change our behavior. Peer-to-peer pressure – or control – is nowadays omni-present due to social media, which nobody can evade.
88 RAGHUL SIKKA, EXECUTIVE DIRECTOR, DIXCYA second generation entrepreneur, Raghul Sikka has over a decade of experience in the hosiery industry. Raghul has led the expansion of Dixcy and its product portfolio to target newer markets. He has ideated several innovations within the product portfolio as well as numerous marketing activities, making the innerwear brand a name to reckon with in terms of innovation and marketing.
Brands need to tell better stories during the shopping experience to get consumers to make more ethical decisions. This question isn’t really answered by the marketing departments of fashion brands, at both, small and global companies. The majority of consumers are not interested in wanting to understand the brand’s supply chain. They just want to have a nice product at the end of the day. Studies show that if you list all the ways a product is sustainable you will fail. The more data is given, the more the consumer is overwhelmed. Few consumers will actually take the time to visit a brand’s sustainability page or read a sustainability report. Sustainability information needs to be clear, visible and easily accessible, both in-store and online.
Customers today are quite evolved. They are looking for great products at great prices. Today’s customer is spoilt for choice as there are plethora of products/brands to choose from, especially with the advent of the Internet, spoiling the customer for choice. They have retail at their fingertips.
This is definitely a space that will grow in the near future, it is exciting for us to be a part of the momentum and witness a paradigm shift in the buying behavior of the Indian consumer. The key element here will remain innovation and technology will have a major role to play in offering a comprehensive shopping experience.